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What the AI needs to know to validate an idea
core problem
- It checks if the problem is real, painful, frequent and worth solving. If the problem is weak, the idea won’t stand.
target users or customers
- evaluate whether this audience is reachable, big enough and willing to adopt solutions. Strong ideas have a clear, well-defined user group.
current alternatives
- measures whether the new idea creates a meaningful improvement compared to existing solutions. If current solutions are already good enough, the new idea lacks value.
key value the product provides
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checks for clear differentiation
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The idea needs a unique advantage such as speed, cost savings, automation or convenience.
The feasibility of building the solution
- It evaluates whether the required tech, data, integrations or skills are realistically available. If something is impossible or too expensive, the idea fails.
The potential business model
- It determines whether the idea can generate revenue in a viable way. Without a path to money, the idea isn’t valid as a business.
scale of possible impact
- It assesses whether the idea has enough room to grow. A small or narrow problem limits potential.
risks
- It identifies the critical assumptions that must be tested first. Every idea has risks; good validation points them out early.
The Lean Product
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Define Your Value Proposition
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Risk early Reduction
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primary unmet needs
feature prioritization questions
Kano Model
Basic Performance Delighters
Importance vs Satisfaction Matrix Great for deciding what to build next. High importance + low satisfaction = opportunity Low importance + high satisfaction = deprioritize